Calvin Coolidge was in the White House. However, business led the nation. Times were good. Americans trusted business and its leaders. It became an honor to call someone a businessman. Colleges organized business classes. Middle-class citizens in almost every city and town gathered to discuss business ideas.
President Coolidge spoke for millions of Americans when he said: "The chief business of the American people is business."
Coolidge represented traditional values and a simple way of life. He knew exactly how every dollar he earned was saved or spent. And he spent no more money than was necessary.
The strange thing was that Coolidge was extremely popular with a public that was spending large amounts of money. Some economic experts warned that the country's quick economic growth would end in economic depression. Most Americans, however, believed that the good times had come to stay. They enjoyed the good things in life that work and success in business could bring.